Often when speaking to prospective clients one of the first questions we are asked is, "why should I pay for something I can get for free?". I thought I'd post one of my replies to give you some insight into how, we at green24, view the matter.
I understand the concern of 'why pay for something you can get free?'. I believe motivated, educated individuals can find a lot of this information online - we are not selling ourselves as the only gateway to green advice. Our value add is the credibility we offer users and the ease-of-use, hand-holding
There is a plethora of green content out there, but in order to get all of your questions and concerns answered, you need a lot of time to scan through many poorly developed sites, you need to be able to discern what is credible and what isn't and you also need to trust that the general rule (what light bulbs to use, for example) works in your specific case. We believe that there are many individuals and owners of small businesses who'd like to be greener but don't have all of the above. This is where green24 can help - individuals and business owners can access good, accurate content quickly and easily and can contact specialists directly if they are still concerned.
There is an increasing pressure for businesses to become green (some sources state that over 70% of consumers expect businesses to be green now). So, businesses are faced with this great pressure and then (if they don't have budgets to bring in fancy sustainability consultants) they are expected to find the time and energy to start trawling the net to gather all the relevant information - this can often be a task so daunting that they give up along the way.
We are offering a credible, easy-to-use one stop shop to help individuals and small businesses cut out time, hassle and potential inaccurate information in their attempts to become a greener company.
Julie Frey, Product Development Manager at green24
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