Monday, 18 April 2011

Does being green really matter?

Our senior advisor, David Jackman, who is currently lecturing in Singapore, gives his thoughts on what green24 can mean in today's changing world. To read more about his background, visit our website.

I have been delayed writing this blog by a tropical storm that took three hours this afternoon, rather than the half hour evening downpour I had became so used to some years ago. Every local I talk to says that the climate pattern is changing, it’s wetter and hotter. And, much like the taxi driver today, most end their replies with a slight shrug and something of an explanation; ‘global warming’.

On the other side of the world, in my own back yard of the English Lake District, it is also noticeably warmer and wetter - if that is at all possible! Research shows, interestingly, that the average size of raindrops has increased by 10% over the last 10 years while the average temperature of Windermere has risen by one degree per decade.

All of this does make a difference. Larger raindrops mean faster soil erosion, more flooding, and less useful land. In Singapore it now floods where it never has before and you can see the signs of deeper canals and flood defences being constructed all over this city. To add insult to injury, each November the air here is filled with choking smog as the Indonesian farmers, only a few miles across The Straits, but out of the reach of local authorities, burn off more forest.

We know it’s complicated. Singapore, the bellwether of Asian economies, has just posted Q1 growth figures of 8.5%, with manufacturing up 13.9%. To wish away growth is unrealistic. But we can start to build new perspectives and standards. The decisions of corporations and governments are important but so are the thousands and millions of decisions of individuals. green 24 provides a touchstone for information to help companies and individuals make sustainable choices; and it also aims to inspire more people. We are all in this together, and many small actions added together will make a difference!

David Jackman

Monday, 4 April 2011

Who are we?

This blog is the latest addition to the green24 online domain, a place which will be frequently updated with valuable, science-based information from our green experts. 

But first, a little bit about us… Basically, we are an online green portal that informs, instructs and inspires people and businesses who are interested in becoming greener. We have a members-only website (, full of credible, easy-to-use green information and advice. We're like you: We'd like to live more sustainably, without living primitively. We want to create the most trustworthy and interesting content for you, the reader, so if you are at all interested in greening up, you’ve stumbled across the right blog!

We’d love to hear your thoughts and welcome any feedback or comments, so feel free to let us know what you think.